Who Listens to Podcasts?

Within the spring of every 12 months, Edison Research releases its compiled statistics for the prior year concerning podcasting and podcast listeners. One thing is definitely evident, every yr, podcasting is becoming more and more popular. In reality, podcasting is the fastest growing communication medium on the earth!

It is reported that sixty two million individuals listen to podcasts every week! And the common podcast listener has no less than 7 completely different podcasts they listen to, usually on their smart phone!

The common listener will achieve this while at home (ninety%), or while commuting to and from work (64%). Nearly half of the respondents additionally said they listen to podcasts while working out or out for a walk (49%).

That does this imply for you?

Look at the three strategies of communication within the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated attention (video and written). Only one technique of communication will permit people to do different activities while nonetheless acquiring the information they desire. Audio!

Your listeners do not have to be tied down to a computer screen to watch or read your information. They may take their smart phone with them to the gym, in the automotive, out for a walk or while working across the house or in the yard. Even modern cars are implementing podcast listening devices (USB and constructed-in audio) that help podcasting!

I am courting myself a bit here, however I can remember when vehicles only got here geared up with AM radio. FM was a “particular order” item! My how occasions have changed!

When you might have a podcast that provides information that people want to eat, they are going to discover a way to acquire it. That’s the entire goal of podcasting, to provide information. That info might be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what niche you are in. Obviously, the more well-liked the area of interest, the larger the potential audience. However you may turn into a major player in a smaller area of interest!

The typical consumer of podcast audio reports they’re doing housework, chores or just “nothing in any respect” (70+%). More than half (52%) are driving!

Your podcast is the way to speak your story to those that must hear. And the folks in your niche will listen.

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