World of Hyatt Welcomes New Era with New Platform Celebrates Purpose, Experiences, and Loyalty “For A World of Understanding” 凯悦天地开启新篇章——分享旅程 收获信赖

that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them. “World of Hyatt is an expression of who we are,” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. It’s a platform powered by our purpose – caring for people so they can be their best – and it inspires how we engage with guests, interact with colleagues and owners, and operate our business. Importantly, it’s designed to deepen our relationship with our community beyond traditional hotel stays.
凯悦酒店集团于近日宣布，其全球性的平台“ 凯悦天地” 正式面世。“ 凯悦天地” 建立在人与人互相理解从而做到互相关爱的基石之上，是凯悦坚守信念的充分体现，重申了凯悦致力于为忠诚客
户社群营造更原汁原味、更具意义的体验，建立更真挚的信赖关系。为配合“ 凯悦天地” 的正式面世，凯悦将在全球范围内展开大规模的系列整合市场营销企划活动。本次企划活动除了全新的电视广告片会向全球首播，还有就是凯悦集团将与AFAR 公司开展合作，在东京开展一次特别的旅程。在三天行程中，参与者将身临其境地了解并感受这座城市，在旅程中建立更多的友谊，留下一段难忘的回忆。另外，“ 凯悦天地” 还将与非营利组织“Learning AFAR” 和“No Barriers USA” 合作，开展一个启发学生进行转换型学习的项目。在校学生将有机会经历一次改变人生的特殊体验，帮助他们更好地了解自己，理解世界。

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