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Pure, FIJI 发现斐泉

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FIJI Water started with a relentless search for Earth’s Finest Water. We eventually found it in a naturally forming aquifer on the Fijian islands, thousands of miles from the nearest continent. And that was just the beginning.

Artesian water comes from an aquifer; a naturally formed underground chamber consisting of layers of permeable volcanic rock that bears water, overlain by protective, impermeable rock that limits the entry of contaminates into the confined aquifer and pressurizes the chamber. In order to access the water, the rock barrier must be penetrated by a borehole or the creation of a well.

The minerals are kept in rain drop, and then the water gets special taste. FUJI Water comes from the underground, and is so pure that do not get in touch with anything in the outside. The whole pack process is totally sealed.

FIJI Water is natural artesian water that is high in the mineral silica and low in magnesium and calcium. Silica is what gives FIJI Water its soft mouth-feel. While calcium and magnesium are essential minerals, high levels of these minerals can give water the distinction of being “hard” as opposed to “soft”.

FUJI Water takes responsibility of environment protection. FUJI Water is helping the local people for better education and health care. They invest in renewable energy programs to resist the CO2 emission for 120%. FUJI Water also takes care of the tropical rain forest in FUJI, and makes sure that 100 FUJI groups have pure water every year.

In the Year of 2004, FUJI Water is the recipient of the 2004 Award for Corporate Excellence in the Small to Medium Size Enterprise Category, which is awarded by Secretary Colin Powell. Chiefs start to use FUJI Water in dishes. It will not break the natural taste of the dishes. Nobu Matsuhisa, Charlie Trotter and Jean-Georges Vongerichten, these chief really love FUJI Water.

FIJI Water’s bottles are made from high-grade PET (polyethylene terephthalate) plastic, which is designated with the #1 code at the bottom of the bottle.  The FDA approves PET as safe for contact with food and beverages. PET is also fully recyclable and can be transformed into a number of products such as food and beverage packages, apparel, carpet, automotive parts, and construction materials. In Hollywood, Justin Timberlake, Christina Aguilera, Cameron Diaz, Keanu Reeves and Nicole Kidman love FIJI Water.

FIJI Water is the famous bottled water brand in the world. It is sold in high-end hotels and special retailers.

1996年,斐泉在斐济群岛诞生——在偏远的Viti Levu岛的Yaqara河谷中,有一个原始热带雨林,雨林的边缘由远古火山岩壁包围而成的巨型火山里,有着一片广阔的自流水层,那里是地球上最后一个原始生态系统,斐泉就发源于此。

“自流水”指的是来自地球深层并受到多层粘土和岩石保护的水。在地表上没有任何开口,甚至小洞。因此,这种水从未接触过空气,因而免受环境污染和其他污物的影响。斐泉拥有独一无二的纯净源,是真正的天然自流水。斐泉通过受保护区域的天然自流井的压力作用,将水在远离人类干扰的密封传递系统中形成水源,并在源头进行罐装,开封前绝无污染。市面所售的高级瓶装水中只有极少数是取自自流水的水源,而斐泉正是其中之一。

在斐济,雨水经火山岩层数百年的过滤之后,将最重要的矿物质存留下来,使得斐泉拥有了无与伦比的口感。由于斐泉是自深层地下水层中汲取出来,未受到外界任何物质接触,以最纯净且自然的形态存在。来自于世界上硕果仅存的原生生态环境区,天然压力使地底深处含水层中的斐泉涌泉流出,经过密封系统将水运送到斐泉独特的方形瓶中。整个包装过程中未与人类接触,因此斐泉拥有最自然的形态,无人为接触,从未被污染。

美国环境保护署(EPA)资料显示,自流水通常更纯净,因为自流水来自地球深层并受到多层粘土和岩石保护。斐泉是工业革命发生数百年前所降下的雨水,经过火山岩层过滤后在地球深层地下水层中所汲取而来。在大自然的过滤过程中,使得斐泉含矽、天然二氧化硅和氟化物等,这些成分赋予了斐泉独特的口感,清新、爽滑、柔软,同时还兼具健康美颜的功能。

从诞生的第一天起,斐泉就极为重视环保,肩负一份社会责任。斐泉通过不断投资,争取获得更加纯净、安全的饮用水,与此同时斐泉也为斐济人民提供良好的教育、就业及卫生保健。通过投资森林碳(即重新造林、护林、风力发电)和再生能源计划,用以防止二氧化碳排放到大气层中,抵减二氧化碳排放量达120%,一举实现负碳的生产过程,斐泉成为全球首个负排碳瓶装水品牌。斐泉还与领导性的保育组织、国际保育以及斐济居民合作,一同拯救保护斐济最大的热雨林,每年让100个斐济团体得以使用清洁水。

2004年,因“对全球市场的卓越贡献” 斐泉获得了美国国务卿科林·鲍威尔颁发的“杰出企业奖”。同年,受“健康饮食调查”的推动,厨师开始在烹饪中使用斐泉水。它独特的纯净口感不但不会影响食材本身的口味,还能提升食物的风味,难怪众多世界级名厨,如Nobu Matsuhisa、Charlie Trotter和Jean-Georges Vongerichten等,都将斐泉视为烹饪时的御用水。

斐泉采用独特的方形瓶设计,正面标签上印有遍布斐济各个岛屿的芙蓉花,反映出斐济岛上水源所在地的真实自然风貌。产品包装全面使用PET环保物料,PET环保物料比玻璃瓶及玉米制塑胶瓶更易回收。其精美的瓶身设计同样深受好莱坞明星及时尚名流的钟爱。在各大时尚派对、盛大活动或VIP聚会场合中都能屡屡捕捉到斐泉的优雅身影,斐泉更是受邀成为各大顶级美食盛宴和高端品牌活动的瓶装水赞助商。在好莱坞,Justin Timberlake、Christina Aguilera、Cameron Diaz、Keanu Reeves和Nicole Kidman等众多明星经常随身携带斐泉。

如今,斐泉已成为世界各地的名厨、美食家和明星名流的御用瓶装水品牌。尊贵的斐泉仅在顶级餐厅酒店、特选零售商及便利店内发售。

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